The marketing & communication at Junot

At Junot, marketing and communications play a decisive role. Luxury real estate communications require in-depth expertise, constant flexibility and a certain sense of excellence. For the sale or acquisition of luxury properties, Maison Junot teams deploy a tailored communications strategy for each address, a unique and differentiating approach that highlights the specific features of each property, adapting the message and addressing targeted and relevant buyers. Aligned with the excellence of the property itself, our communications in terms of luxury real estate are continually enriched, clarified and adapted. Our teams thus follow carefully the latest emerging trends in communications to create the contemporary offers appreciated and expected by its prestigious clientele.

Our teams take a different marketing and communications approach depending on the character of a property. We first ensure the property has a digital presence, particularly on the Maison Junot website. We then ensure its local visibility, from the Junot agency window displays to advertisements and collaborations with various renowned local partners. We also come up with new ways to communicate about luxury real estate on social networks followed by 70,000 people. Finally, we create an editorial paper publication (Junot Magazine) to embody and highlight the expertise of the Maison Junot in France and internationally. Depending on each client's project, the teams target and determine viable means of communication and the appropriate media to present the story, characteristics and assets of a property. This expertise directly contributes to the success and excellence of our internationally recognised luxury estate agency founded in 1984.